At JP Sports Group, we are driven by a passion for sports, innovation, and global impact. Founded in 2021 as J&P Sportsmanagement in Seoul, South Korea, our journey has evolved into a dynamic multinational sports organization with a presence across Europe, Asia, and the Americas.

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We specialize in athlete development, sports marketing, cultural sponsorships, and performance training, offering personalized services that empower athletes, engage communities, and elevate and improve brands. From state-of-the-art training through our J&P Sports Institute to groundbreaking creative ventures at our Sense and Sensibility Work Studio, we create spaces where talent, business, and culture interact with each other.

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With operations in South Korea and Poland, as well as in Madrid, Berlin, Montevideo, and Buenos Aires, JP Sports Group is proud to have worked in over 50 countries, impacting more than 100,000 clients worldwide in both B2C and B2B.

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We operate several brands across two main divisions: Sports Culture and Sports Business.

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Whether you are an aspiring athlete, a global brand, or a creative partner, we are here to champion your journey through sport.